DEVELOPMENT OF INTEGRATED CAMPAIGNS

   Public opinion surveys
   Analysis of client positioning in the media
   Identification of target audiences
   Identification of main communications channels
   Development of campaign concepts
   Development of main campaign tools
   Development of campaign plans
   Implementation of campaigns
   Campaign effectiveness assessments

MEDIA RELATIONS

   Organization of special events attended by the media (press conferences, press briefings,         press lunches, press junkets, etc.)
   Interaction with the media on a consistent basis within the framework of subscriptions
   Initiation of narratives, exclusive interviews

MARKETING COMMUNICATIONS

   ATL
   BTL
   Direct mail

ORGANIZATION AND IMPLEMENTATION OF SPECIAL EVENTS (EXHIBITS, SEMINARS, FESTIVALS, PUBLIC EVENTS, CONTESTS, ETC.)

   Development of event concepts
   Event logistics
   Event effectiveness assessments
   Accountability

ORGANIZATION OF CHARITY AND SPONSORSHIP EVENTS

   Identification of newsmakers / sponsorship events interesting to the client
   Development of event concepts
   Event logistics
   PR support

INTERNAL COMMUNICATIONS

   Analysis of corporate culture, with corrections if needed
   Development of strategy for internal communications
   Conducting corporate events
   Development and publishing of corporate publications
   Conducting personnel training

CRISIS COMMUNICATIONS

   Monitoring of crisis situations
   Development of anti-crisis response

ANALYTICAL SERVICES

   Media monitoring
   Preparation of press clippings
   Drafting analytical reports
   Analysis of client and main competitors’ positioning in the media

DESIGN SERVICES

   Development of corporate identity
   Development of templates for press/advertising materials
   Production

ONLINE RELATIONS

   Online media relations
   Implementation of special online campaigns
   Creation and promotion of web resources